Clarity under pressure.
Influence by design.
Develop emotional regulation
and political skill
to cultivate alignment
and durable followership.
Noor Rhijnsburger
Chief of Commercial, McMurtry Automotive
Ex Mercedes F1 Engineer
Ex Gartner Leadership
When Magnetic Becomes Relevant
Strong Thinking, Limited Buy-In
You see what needs to happen, but getting others to align takes more effort than it should.
Friction in High Performance Environments
Tight margins and high expectations are challenged by human behaviour.
Growth Feels Heavier Than It Should
Decisions take longer, alignment takes more effort, and clarity no longer comes naturally.
Magnetic – The Book
How Emotional regulation Builds Followership
Although the PhD was discontinued, the work evolved into a practical framework. Drawing on psychological theory and experience across Formula 1, Gartner, and commercial leadership, Magnetic translates behavioural science into strategies for emotional regulation and creating durable followership.
Join the newsletter for book launch updates.
Typical Leaders Who Engage Magnetic
The Scaling Founder
Trusted for vision and competence. Now navigating political dynamics and pressure from investors.
The Technical Director
Brilliant in logic. Operating in environments where alignment now depends on more than technical expertise alone.
The Product Leader Under Load
Strong analytically. Finds stakeholder conversations escalate unnecessarily under pressure.
Current Training Offer
From Technical Expert
to Trusted Leader
1:1 Advisory for High-Performance Leaders
Who is this for?
- Technical founders, senior engineers, and product leaders moving into broader strategic responsibility
- Experts whose competence is clear, and who now operate in environments where influence extends beyond expertise
- High performers who want to expand their influence whilst staying true to themselves
What changes
- High-stakes conversations feel deliberate rather than reactive
- Stakeholder alignment improves without escalation
- Political dynamics become visible and navigable
- Executive communication becomes calmer and more precise
- Your authority stabilises across functions
- Emotional drain from conflict reduces
This advisory does not change who you are, it refines how you respond.
The Magnetic Leadership Transition
Private advisory designed to help technically strong leaders translate expertise into strategic influence and trusted authority.
Includes:
- Magnetic Diagnostic to identify gaps and define a personalised development plan
- Weekly 60-minute 1:1 advisory sessions
- Composure & Emotional Regulation Framework
- Strategic Stakeholder Mapping
- Executive Presence & Messaging Calibration
- Direct message access between sessions
Full programme details and investment shared during the strategic fit call
Limited founding participant spots available.
Opens in Calendly. No preparation required.
We’ll assess whether this is relevant for your context. If not, I’ll tell you directly.
About Noor Rhijnsburger
Formula 1 taught me that steadiness is not the absence of pressure, but the ability to operate effectively within it. In high-pressure moments, the difference is not intelligence. It is who remains steady enough to think clearly and influence decisions.
In commercial leadership at Gartner, I saw the same pattern. Excellence earns respect, but composure, presence, and emotional regulation build followership and determine whose perspective carries weight.
This work led to Magnetic, a framework grounded in organisational psychology and tested in high-performance environments. It is designed for capable professionals who want their authority and influence to match their expertise.
Business
- 2025 – present: Author, Magnetic Leadership
- 2025 – present: Chief of Commercial, McMurtry Automotive
- 2021 – 2024: Tech Sales & Leadership, Gartner
Engineering
- 2016 – 2020: Engineer, Mercedes F1 HPP
- 2016: Grad Engineer, Renault F1
Education
- MSc Motorsport Engineering, Cranfield University
- BSc Mechanical Engineering, TU Delft
- BSc Thesis & Minor, Combustion Engines, TU Berlin
- PhD Organisational Psychology, Nyenrode Business University – drop out