Built for leaders whose thinking should travel further
A framework for leaders who want their organisation to move with the precision their vision requires
Grounded in organisational psychology, shaped by Formula 1, tested in commercial leadership
Noor Rhijnsburger
Chief of Commercial, McMurtry Automotive
Formerly Mercedes F1 Engineer · Gartner Leadership
When Magnetic Becomes Relevant
Sound Thinking that Deserves to Travel Further
You see what needs to happen, but the organisation is slow to align.
Friction in High Performance Environments
Tight margins and high expectations are challenged by human behaviour.
Growth Feels Heavier Than It Should
Decisions take longer, alignment takes more effort, and clarity no longer comes naturally.
Magnetic – The Book
How Emotional regulation Builds Followership
Although the PhD was discontinued, the work evolved into a practical framework. Drawing on psychological theory and experience across Formula 1, Gartner, and commercial leadership, Magnetic translates behavioural science into strategies for emotional regulation and creating durable followership.
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Typical Leaders Who Engage Magnetic
The Scaling Founder
Trusted for vision and competence. Now navigating political dynamics and pressure from investors.
The Technical Director
Brilliant in logic. Operating in environments where alignment now depends on more than technical expertise alone.
The Product Leader Under Load
Strong analytically. Finds stakeholder conversations escalate unnecessarily under pressure.
Current Training Offer
From Technical Authority to
Organisational Pull
1:1 Advisory for High-Performance Leaders
Who is this for?
- Technical founders, senior engineers, and product leaders moving into broader strategic responsibility
- Experts whose competence is clear, and who now operate in environments where influence extends beyond expertise
- High performers who want to expand their influence whilst staying true to themselves
What changes
- High-stakes conversations feel deliberate rather than reactive
- Stakeholder alignment improves without escalation
- Political dynamics become visible and navigable
- Executive communication becomes calmer and more precise
- Your authority stabilises across functions
- Emotional drain from conflict reduces
This advisory does not change who you are, it refines how you respond.
The Magnetic Leadership Transition
Private advisory designed to help technically strong leaders translate expertise into strategic influence and trusted authority.
Includes:
- Magnetic Diagnostic to identify gaps and define a personalised development plan
- Weekly 60-minute 1:1 advisory sessions
- Composure & Emotional Regulation Framework
- Strategic Stakeholder Mapping
- Executive Presence & Messaging Calibration
- Direct message access between sessions
Full programme details and investment shared during the strategic fit call
Limited founding participant spots available.
Opens in Calendly. No preparation required.
We’ll assess whether this is relevant for your context. If not, I’ll tell you directly.
About Noor Rhijnsburger
Formula 1 taught me that steadiness is not the absence of pressure, but the ability to operate effectively within it. In high-pressure moments, the difference is not intelligence. It is who remains steady enough to think clearly and influence decisions.
I spent years at Mercedes F1 and Renault working in that environment. What I learned there, and later in commercial leadership at Gartner and McMurtry Automotive, is that the same principle applies to leadership.
The most capable leaders I have worked with do not fail because their thinking is wrong. They stall because something between their vision and the organisation’s response is not calibrated. The leader pushes, but the organisation responds slowly.
Magnetic is the framework I built to address that. It draws on organisational psychology, behavioural research, and direct experience in high-precision, high-stakes environments. It is designed for leaders who are already excellent and want their organisation to move with the same precision they bring to their thinking.
Business
- 2025 – present: Author, Magnetic Leadership
- 2025 – present: Chief of Commercial, McMurtry Automotive
- 2021 – 2024: Tech Sales & Leadership, Gartner
Engineering
- 2016 – 2020: Engineer, Mercedes F1 HPP
- 2016: Grad Engineer, Renault F1
Education
- MSc Motorsport Engineering, Cranfield University
- BSc Mechanical Engineering, TU Delft
- BSc Thesis & Minor, Combustion Engines, TU Berlin
- PhD Organisational Psychology, Nyenrode Business University – discontinued